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New Media, Twitter, Facebook and Beyond

January 20th, 2010 Joe 1 comment

These days  any company that is not using twitter, myspace, facebook and other new media outlets are loosing thousands of opportunities.  The most important of them is the opportunity to build strong relationships with your fan base.  I am not talking about just sales.  Creating a following is what you should be focusing on.  People are what I call “advertisement savvy”.  Its not like it was years ago when you put an ad on prime time and got a huge ROI.  People today are going to fast forward right past your million dollar ad.  Now you have to take time to build relationships with potential customers.   This is good and bad.  Yeah its not as easy to generate quick money with advertising.  However, if you create a following for your company or brand you have a much more loyal client base that actually spends a higher percentage of their disposable income on your product.  Creating a following can take some time, especially for a startup.  If you have been in business for 5 years or more and you are not online getting social you are seriously missing the boat.

How to create a following the fast and dirty version

1. Setup a website, with a blog.  Blogging is a great way to build an online asset of information that will be indexed by search engines and drive traffic to you 24/7.  It also is like a buffet for your potential clients.  They can come and go as they please and consume as much as they like.  Also make sure your website is interesting get 2.0 people!  In this tech savvy world you are not going to hold my attention unless you strategize and create interesting content.

2.  GET ON TWITTER!  I know at first the name twitter or sending tweets might sounds kinda funny.  This twitter situation is hitting critical mass.  It was interesting a year ago when it was much smaller and you could connect with people around the world really easy.  Now it is a great place to connect with business leaders, politicians, and your next clients.  Get to tweeting!  Attach your twitter and your blog so that people who find your blog can find your twitter, and vise versa.

3.  Facebook is not for kids anymore.  Sign up, add all the people you currently know or do business with, and generate interesting content and you will see your fan base grow FAST!  Utilize the great social tools like tagging.  You can tag people in pictures and then those are posted on their wall.  So when you are out in the physical world take pictures and tag you and your clients on facebook.  This gets you exposure to all their friends.  People creep new pictures and will easily find your business.  If their friend knows you and trusts you, they will.

More to come on this topic down the road.  For now follow the down and dirty version of new media marketing.  Oh and find me on twitter @ajoemillionaire